Pricing · re-verified Oct 7, 2026 on kit.com
Short version: Kit is free up to 10,000 subscribers - by far the most generous free plan in this category. Paid Creator starts at $33/mo ($390/yr) and Pro at $66/mo ($790/yr), re-verified on Kit's official pricing page on Oct 7, 2026. What Kit does not do is publish what you pay at 3,000, 8,000, or 20,000 subscribers. This page shows the verified anchors, marks every unpublished tier plainly, and tells you how to budget despite the gap.
Kit facts on this page were re-verified Oct 7, 2026 on kit.com/pricing. Other tools mentioned for comparison carry the site-wide check date Oct 4, 2026. How we verify.
| Your situation | Pick | Verified anchor | Why |
|---|---|---|---|
| Starting out - growing a list, selling little or nothing | Kit Free | $0 up to 10,000 subscribers | Unlimited pages & forms; pay only when features or headcount force it |
| Selling & automating - courses, ebooks, paid newsletter, sequences | Kit Creator | From $33/mo ($390/yr) | Unlimited visual automations, 2 seats, product sales built in |
| Scaling a newsletter business - referrals, scoring, reporting drive spend | Kit Pro | From $66/mo ($790/yr) | Referral system, scoring, analytics, 5-way A/B tests, unlimited seats |
| Revenue from a physical store | Neither first | See Omnisend in calculator | Kit's commerce suits creator products; store tools fit carts & SKUs better |
Kit prices by active subscribers - unique, deduplicated addresses that are currently subscribed. The free plan's $0 price is verified to 10,000. Beyond the starting price, Kit shows paid prices only through its interactive pricing UI and publishes no tier table we can verify, so paid cells say so instead of guessing. This matches how Kit appears in our pricing calculator.
| Subscribers | Kit Free | Creator | Pro |
|---|---|---|---|
| 500 | $0 | Not published — starts at $33/mo (Creator) (see pricing) | Not published — starts at $66/mo (Pro) (see pricing) |
| 1,000 | $0 | Not published — starts at $33/mo (Creator) (see pricing) | Not published — starts at $66/mo (Pro) (see pricing) |
| 2,500 | $0 | Not published — starts at $33/mo (Creator) (see pricing) | Not published — starts at $66/mo (Pro) (see pricing) |
| 5,000 | $0 | Not published — starts at $33/mo (Creator) (see pricing) | Not published — starts at $66/mo (Pro) (see pricing) |
| 10,000 | $0 | Not published — starts at $33/mo (Creator) (see pricing) | Not published — starts at $66/mo (Pro) (see pricing) |
| 25,000 | Not available — free plan ends at 10,000 | Not published — starts at $33/mo (Creator) (see pricing) | Not published — starts at $66/mo (Pro) (see pricing) |
How to budget with a table like this: assume the free plan covers you to 10,000 subscribers, reserve Creator's $33/mo ($390/yr) as your first paid year baseline, and open Kit's own slider at your real subscriber count before you commit annually - your exact tier price lives there, not on any review site (including this one). MailerLite Power ($69 @5k / $129 @10k / $239 @25k) and AWeber Lite ($25 @1k / $60 @5k / $100 @10k / $210 @25k) publish every tier in advance; if advance budgeting certainty matters more than Kit's free headroom, start there.
| Item | Free | Creator | Pro |
|---|---|---|---|
| Price | $0 | From $33/mo ($390/yr) | From $66/mo ($790/yr) |
| Subscriber limit | Up to 10,000 | Unlimited (price scales with count; exact tiers not published) | |
| Landing pages & forms | Unlimited | Unlimited | Unlimited |
| Users | 1 | 2 | Unlimited |
| Visual automations | 1 basic automation | Unlimited | Unlimited |
| A/B testing | 2 subject lines | 2 subject lines | 5 subject lines + content tests |
| Sell products & paid newsletters | Included | Included | Included |
| Transaction fee | 3.5% + 30¢ per sale (Kit retains 0.6%) - all plans | ||
| Support | Email support | 24/7 support (email & chat) | 24/7 priority support (email & chat) |
| Pro-only growth tools | — | Newsletter referral system, subscriber scoring, engagement analytics, deliverability reporting | |
Billing unit matters here: Kit counts only unique, active subscribers. A list of 12,000 rows with 3,000 duplicates, unsubscribes, and dormant addresses bills as a smaller number than the same export billed per-contact elsewhere. When you compare Kit against Mailchimp (bills per contact in audience) or MailerLite (bills per active subscriber), compare billable count, not headline list size. Full billing-unit explainer is in the calculator.
Start on Kit free Free up to 10,000 subscribers. Kit offers free migration from another platform - confirm plan eligibility on kit.com before counting on it.
Unlimited visual automations, automated sequences, 2 seats, branding removal, and native product & paid-newsletter sales. This is the plan that turns the free list-builder into a business. If you sell anything digital, buy here.
Everything in Creator plus the referral system (SparkLoop-powered), subscriber scoring, engagement insights, 5-way A/B testing, collaborative editing, and unlimited seats. Worth double the entry price only when referrals and scoring change real budget decisions.
See Kit pricing Starting prices re-verified Oct 7, 2026. Confirm your exact tier in Kit's slider before annual billing.
Kit has three plans. The free plan costs $0 for up to 10,000 subscribers. Paid Creator starts at $33/mo ($390 billed yearly) and Pro starts at $66/mo ($790 billed yearly), re-verified on kit.com on Oct 7, 2026. Those are starting prices at the smallest paid tier - Kit scales the price as your subscriber count grows, but does not publish the higher tier prices in a readable table, so we do not quote them.
Yes. Kit's official pricing page lists the free plan at $0 with up to 10,000 subscribers, unlimited landing pages and unlimited forms - verified Oct 7, 2026. The limit is features, not headcount: free has 1 user, basic automation only, and no removal of Kit branding. Paid plans add unlimited visual automations. The free ceiling is 40 times Mailchimp's 250-contact free limit.
On the free plan, $0 - all the way to 10,000 subscribers. Paid Creator and Pro prices above the entry tier are not published in an official table we can verify, so every paid cell on this page beyond the starting price reads 'Not published - starts at $33/mo (Creator) (see pricing)'. Check Kit's pricing slider for your exact count before budgeting, and treat any blog quoting exact Kit tier prices as an estimate.
Choose Creator for almost everything: unlimited visual automations, 2 user seats, and digital-product sales at 3.5% plus 30 cents per transaction. Choose Pro only if you will actually use its extras - the newsletter referral system, subscriber scoring, engagement analytics, and 5-way A/B testing with content tests. Pro doubles the entry price from $66/mo, so casual curiosity is not enough reason.
Kit counts only unique, active subscribers - its pricing page states subscribers are counted only if unique and active. Duplicates and unsubscribed addresses do not inflate your tier the way per-contact billing can. That is why identical lists usually produce a smaller billable count on Kit than on Mailchimp.
Only when you pass 10,000 subscribers or need a paid-only feature before that - unlimited automations, more than 1 user seat, or branding removal are the usual triggers. Many creators stay free for their entire first year. Budget Creator from $33/mo ($390/yr) starting the month your list approaches five figures.
Yes, the same on every plan including free: 3.5% plus 30 cents per transaction, of which Kit retains 0.6% after card processing (official pricing page, Oct 7, 2026). There is no separate store fee on top. If you sell nothing, this fee costs you nothing - compare it against bolting a separate checkout tool onto a cheaper email plan.