About

About SendCosts

SendCosts is a small, independent pricing reference for email marketing software. It was built after one too many “pricing starts at…” pages that refused to say what a real list actually costs.

What we do

Verify, date, publish

Check official vendor pricing by hand, publish the numbers with their check dates, and write “not published” when a vendor will not show its prices. Currently 37 tier prices across 11 tools, last full check Oct 4, 2026.

What we do not do

No invented numbers

No estimates, no copied prices, no paid rankings, no email capture, no trackers. The methodology page spells out the rules and every affiliate rate.

Corrections

Spotted a stale price?

Vendor prices change without notice. If a figure here no longer matches the vendor's official page, that page wins - tell us and we will re-check and correct it.

Start here

Run your list size through the pricing calculator, or read the guide that matches your situation: Mailchimp alternatives, Mailchimp vs Kit, or best tools for creators.