Pricing · verified Oct 4, 2026 on official pages
Brevo Pricing
Short version: Brevo breaks the category's pricing model - it charges per email sent, not per contact. The free plan stores up to 100,000 contacts at $0 (capped at 300 sends/day), and paid plans start at $9/mo (Starter) and $18/mo (Standard), verified Oct 4, 2026. The price of the higher send-volume tiers is not published in a form we can verify, so this page explains the model and the break-even math instead of inventing a tier table.
Model and starting prices read from Brevo's official pricing page, Oct 4, 2026. How we verify.
The model, in one table
| Plan | Price | Contacts stored | Sending |
|---|---|---|---|
| Free | $0 | Up to 100,000 | 300 emails/day cap |
| Starter | From $9/mo | Paid storage tiers apply | Volume priced - exact tiers not published |
| Standard | From $18/mo | Paid storage tiers apply | Volume priced - exact tiers not published |
One structural catch, verified on Brevo's pricing page: storing 5,000-25,000 contacts on a paid plan requires a 20,000+ sends/month tier, and that tier's exact price is not published in a table we can verify. Enter your real volume in Brevo's own UI before treating $9 or $18 as your budget - they are entry prices.
Three scenarios, priced honestly
| Scenario | Contact-priced cost | Brevo | Winner |
|---|---|---|---|
| 25,000 contacts, emailed rarely (small batches, under 300/day) | Sender $149/mo · AWeber Lite $210 · MailerLite Power $239 - every month, sent or not | $0 free storage; sends fit the daily cap | Brevo |
| 10,000 contacts, one campaign a month | Sender $69/mo · AWeber Lite $100 · MailerLite Power $129 | One 10,000-send blast breaks the free daily cap; paid volume tier price not published | Contact plan (predictable) |
| Any list, emailed daily | Same flat contact price, sends included within plan caps | Per-send billing compounds fast; high-volume prices not published | Contact plan |
Check Brevo pricing Quote your real monthly send volume in Brevo's UI - that number, not the $9 entry price, is your actual bill.
Frequently asked questions
How much does Brevo cost per month?
Brevo does not price like the other tools here: it charges per monthly email send, not per contact. Verified anchors: the free plan is $0 and stores up to 100,000 contacts with a 300 emails/day cap; paid plans start at $9/mo (Starter) and $18/mo (Standard). The exact price of the 20,000+ sends/month tier - which a paid plan needs to store 5,000-25,000 contacts - is not published in a table we can verify, so we do not quote it.
Is Brevo's free plan really free for 100,000 contacts?
Storage, yes - verified: the free plan holds up to 100,000 contacts at $0. The catch is sending: 300 emails per day. A 10,000-contact list cannot receive one same-day campaign on free; you would spread it over 34 days. Free Brevo suits small daily sends to a large stored list, not big monthly blasts.
Why is Brevo not in your pricing calculator?
Because a per-contact table would lie about it. Every other tool in the calculator bills by list size, so a 10,000-contact row means the same thing for each. Brevo's bill depends on how many emails you send, not how many contacts you store - it gets this page instead of a misleading table cell.
When is Brevo cheaper than MailerLite or Sender?
When your list is big but your sending is rare and small-batch: storing 25,000 contacts costs $149/mo on Sender Standard or $239/mo on MailerLite Power (verified) whether you email them or not, while Brevo stores them free. The moment you send frequent campaigns to the whole list, per-send pricing climbs and a contact plan usually wins - Brevo's high-volume tier prices are not published, so quote them in Brevo's own UI.
Brevo Starter or Standard - which should I buy?
They start at $9/mo and $18/mo respectively (verified starting prices). Because Brevo's volume tiers above the entry level are not published in verifiable form, treat those as entry prices only: enter your real monthly send volume in Brevo's pricing UI and compare the result against a contact plan - Sender Standard at $69/mo for 10,000 contacts is the verified benchmark to beat.